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The Cycle Studio
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THE CYCLE STUDIO - STRATFORD-UPON-AVON: 01789 205 057
THE CYCLE STUDIO - REDDITCH: 01527 592 962

Meet the Cycle Studio Team


Matthew Parker – Stratford Store Manager
Mat’s cycling history: started cycling aged 16, riding BMX and mountain bikes until he was 28. He’s since grown up, and has spent the last four years riding road bikes.

Bikes Mat rides: Trek Emonda SLR, Ultegra Di2, and Mavic Ksyrium SLR

Mat’s favourite piece of cycling kit: Castelli Gabba Jacket

Pro Bike Fitter Mat Parker has been matching cyclists with their perfect bikes for three years, but he has ten years of practical mechanics experience to fall back on (and many more as a keen cyclist himself). You can be confident you’re in safe hands with Mat; his impressive assortment of professional training and qualifications includes GURU, F.I.S.T., Bikefit and Trek Fit Service training and certification. He’s also Cyclefit trained and Cytech certified.
Asked why he loves cycling, Mat’s response speaks for all of us: “It’s just great!”
Robin Payne - Stratford Store Sales & Repairs
Robin’s cycling history: got into cycling while recovering from being involved in a serious road traffic accident eight years ago.  His first bike was a Raleigh Tomahawk.

Bike Robin rides: Focus Ergoride

Favourite piece of cycling kit: torque wrench

Robin works in sales and repairs and is our resident shop floor comedian. He’s been involved in the bicycle industry for eight years, having become adept at bicycle assembly while working at Halfords following a road traffic accident.
Since then his knowledge has grown tremendously, and he joined The Cycle Studio keen to learn as much as he could about cycling.
He’s now Cytech Level 1 qualified. Away from cycling, Robin has been a professional drummer and teacher for over 25 years, and has played for such stars as Darren Day, of Joseph and the Amazing Technicolor Dreamcoat fame.
Parry Cross - Stratford Store Workshop Supervisor
Parry’s cycling history: started cycling in the 70s; his first bike was a Rory O’ Brien.

Bike Parry rides: Trek Madone

Parry’s favourite piece of cycling kit: helmet mirrorCycling veteran Parry Cross is our Mechanic Workshop Manager.
He’s been cycling since the 1970s, when he found it a better way to get to work than using conventional transport. It didn’t take him long to realise that two wheels were better than four, and by 1988, he was working for the Bike Chain London and discovering a talent for wheel building and bicycle repair. From there, his knowledge blossomed, and he worked with several of the country’s most recognised bike shops, including Condor Cycles in London.
After a short stint in Australia, he moved to Stratford-upon-Avon and now runs the workshop here at The Cycle Studio. Parry is Cytech Level 2 qualified, and also has a degree in Art and Philosophy.
Jacob Whittington - Stratford Store Sales
Jacob’s cycling history: Jacob has been cycling for as long as he can remember, but his love for it grew when he bought a road bike for cross-training to aid his competitive sport. He was well and truly bitten by the cycling bug, and now has a passion for road racing.

Bike Jacob rides: Focus Cayo and Trek Emonda SL6

Jacob’s favourite piece of cycling kit: Sealskinz Neoprene Overshoes

Jacob Whittington has been working for The Cycle Studio in the Stratford-upon-Avon branch since 2014, coming to us as an already avid cyclist. Ask him what he loves most about cycling and he’ll tell you that climbing hills, fast descents and sprint finishes are his favourite things. He’s rapidly grown his mechanical and technical know-how since working here at The Cycle Studio, developing his knowledge of bike fitting and mechanics to ensure that he’s always in a position to offer the best advice to the cyclists who come to us.

As well as working with us in The Cycle Studio, Jacob also road races for the Cycle Studio Racing Team, which he describes as an exciting new experience that’s “worlds away” from his original sport of gymnastics. Jacob competed in gymnastics at a national level for many years, and won a National Championship Title for Trampolining at the tender age of 15. He says that gymnastics gave him a great start in cycling, but he has to be careful to avoid somersaults now that he’s on a bike rather than a trampoline!
Tony Evans - Stratford & Redditch Stores Sales
Tony’s cycling history: Tony was a professional racing cyclist in the 70s, and he’s since worked in bike sales for over 25 years.

Bike Tony rides: Pinarello FP Due 105 group set; Falcon 753 steel 1980s Retro

Tony’s favourite piece of cycling kit: Helmet Kask

Tony Evans entered his first cycling race - a circuit race at Holly Lodge School in Birmingham - in 1967 at the tender age of 12. He came third (and there were only three in the race!), but he didn’t let this early setback put him off. A successful professional racing career followed, inspired by his father, Stan Evans, who had raced in the 1930s. He says that the thing he loves most about cycling is the people you meet along the way, many of whom have become lifelong friends. He’s also inspired by the new technology and clothing available to the modern cyclist, commenting that he wishes he’d had all this in the 70s.

Tony has worked in sales in the cycle industry for the past 25 years, working up to director level and at companies including Dawes, Moore Large and Saracen Tandem Group PLC. Along the way, he’s picked up numerous qualifications including an NLP Diploma and a Distinction from the Coaching Academy. He is Level 3 IAQ Qualified




























Meet the Race Team

Corinne Moss - Triathlete
Occupation: GB Age-Group Triathlete + Project Co-ordinator at the Royal Forestry Society

Career highlight: Qualifying to race for Great Britain at her first standard distance triathlon

Bikes Corinne rides: Corinne rides three different bikes: the Cervelo P3 (which she describes as “the thoroughbred!”), the Bianchi via Nirone (“the faithful ‘old donkey’ that brought me such unexpected success in 2014-5!”) and a much loved, but very old, mountain bike, about which she says “the less said, the better!”

Corinne Moss got into racing in 2014, when her husband challenged her to complete a triathlon before she reached the age of 40. Competing in her first triathlon event (the half-Ironman Avenger Middle Distance at Ragley), she caught the racing bug, finishing 2nd in her category and 6th woman overall. Since then, her life has become consumed with training and competitions, and she’s gone on to achieve many more wins.

In 2014 she was the only amateur to beat professional cyclists at the Street Velodrome pro-am race series in Yorkshire, achieving first place in the amateur category and 2nd woman overall. In the same year, she also won the Breeze 100km women’s sportive. This was followed, in 2015, by achieving first lady in her age group at the Avenger Middle Distance Triathlon, the Phoenix Sprint Distance Triathlon and the Bilton Grange Sprint Distance Triathlon, where she was the first veteran lady by over 8 minutes and just 6 seconds behind the first lady. She was also first lady overall at the Warwickshire Sprint Distance Triathlon.

At the Bala Standard Distance European Qualifier in 2015 she proudly achieved automatic qualification for the European Championships. This year, Corinne plans to compete at the European Triathlon Championships in Lisbon, Portugal and she aims to finish in the top 3 in her category at the British Standard Distance Championships. She also hopes to qualify for the World Triathlon Championships, as representing Great Britain is her biggest ambition.

Unsurprisingly, cycling is Corinne’s favourite triathlon stage. She spends 10-12 hours a week training in all three triathlon stages, working on her speed, endurance and technique with the help of coach Dave Knight of Do3 Coaching. We’re sure all her hard work will pay off, and we’re looking forward to watching her progress throughout 2016.
Eloise du Luart - Triathlete + Cycle Studio Sales Staff
Occupation: Triathlete 

Career highlight: 2014 Age Group European Triathlon Champion

Bikes Eloise rides: Specialized and Cervelo P3

Eloise has been running for as long as she can remember. She started her sporting career at senior school playing lacrosse for six years, three of which she was a member of the Senior and Junior England Lacrosse Squad. Following an injury during her gap year that led her to discover spinning, she took up triathlon racing when she began her university degree in September 2012. She has her manager in her gap year job to thank for getting her into triathlons. Having ignored his advice to start triathlon training, she finally relented and entered a race. She’s never looked back!

Since starting her career as a triathlete, Eloise has collected an impressive list of achievements in races throughout the UK and overseas. The one she’s most proud of is being crowned 2014 Age Group European Triathlon Champion, but other highlights include Age Group World Champion at the World Age Group Duathlon Sprint Championships in 2013, 1st in the Dijon Triathlon in 2015 and 1st Age Grouper in the Ironman 70.3 Luxembourg.

This year, Eloise aims to race as a professional on the Ironman 70.3 circuit, and she hopes to make the podium at the Elite UK Duathlon Championships, Hever Castle and Alpe d’Heuz. She’s also aiming for a top 5 placing in at least three of the Ironman 70.3 races, including at least one podium.

Eloise’s biggest ambition is to win both the Ironman and Ironman 70.3 World Championships, and we’re sure that’s well within her grasp.